The end of the year celebrations at Sofitel Buenos Aires Arroyo were always a reason to reach an exclusive audience in a different way.
For this, each year-end Meridian/ADV was in charge of carrying out pieces of high added value, containing the premises and values of the French "Savoir Faire", an experience that Sofitel Arroyo knew how to offer to demanding clients.
We managed to make multiple graphic pieces with materialities and mixed techniques, transmitting the essence of the event, using special papers, silk-screen printed, metallic inks, punching and resources that highlighted the different themes proposed. "Nuit de Lumière", "Paris L'Artiste", "Paris la Bohème" and "Paris Cabaret" were some of them.
Among the pieces made were Invitations, die-cut flyers, pop-up pieces in 3D, menus, posters, etc.